Dave Swanson, Founder & Managing Principal of SwanDog Strategic Marketing, provides high-level comments on the SwanDog/FRC study Beyond the Collateral: Unlocking Marketing’s Strategic Potential for Competitive Advantage.
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SwanDog Strategic Marketing and FRC have partnered to produce one of the most comprehensive examinations of marketing ever undertaken in the intermediary-distributed financial space. In addition to exploring the current state of marketing and the prospects for its future, the study offers preliminary benchmarking of marketing compensation, budgets and organization structures. read more…