September 27, 2007
Leveraging The Masters: What Financial Marketers Can Learn From Consumer Marketers
In this conversation with First American Funds distribution head Frank Wheeler, SwanDog Strategic Marketing Founder & Managing Principal Dave Swanson identifies three important ways that financial marketers can put “consumer-marketing” disciplines to work in the B2B space. The discussion draws from Frank’s many years at Procter & Gamble before entering the financial space. 15 minutes
