October 22, 2007
11 Reasons Why Marketing Plans Fail
In this 15-minute podcast, Dave Swanson, Founder & Managing Principal of SwanDog Strategic Marketing discusses the most frequent reasons that written marketing plans fail.
Beyond the Collateral
SwanDog Strategic Marketing and FRC have partnered to produce one of the most comprehensive examinations of marketing ever undertaken in the intermediary-distributed financial space. In addition to exploring the current state of marketing and the prospects for its future, the study offers preliminary benchmarking of marketing compensation, budgets and organization structures. read more…
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