October 16, 2008
We’re Baaack…Study to be Refielded; 2007 Exhibits Selectively Released
Little more than one year after the publishing of the SwanDog/FRC Beyond The Collateral research, we’re refielding the study. We’re repeating questions from the 2007 study and asking a handful of new questions. Watch for the results on this site in November.
In the meantime, we’re happy to announce that we will be releasing selective exhibits from the 2007 research. Watch for a new exhibit to be posted to this site every Friday.
What are the most critical business challenges of marketers? Approximately one-quarter of marketers and non-marketers (including respondents in positions such as CEO, Head of Distribution and Head of Product Management), agreed that differentiation and brand awareness would represent their highest hurdles going forward. What a difference a year makes!
