Beyond the Collateral Archives: Emerging Media
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October 16, 2007
Use of Social Media Universally Low Among Marketers
In the marketing study, Beyond the Collateral …, we just produced with FRC, we were surprised as to how little marketers in the financial services area had begun to embrace and utilize new media such as RSS feeds, blogs and social media. However, I just came across this comment in a Marketing News blog regarding a recent consumer marketing forum in Chicago. “A lot of marketing folks, most of whom are probably quite smart, still have no idea what the heck social media even is.”
I guess this is an issue prevalent not only with financial service marketers. We agree with the premise of the rest of the comments too – that all marketers should start getting a better understanding what these new media opportunities can provide.
