Beyond the Collateral Archives: Podcast
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October 22, 2007
11 Reasons Why Marketing Plans Fail
In this 15-minute podcast, Dave Swanson, Founder & Managing Principal of SwanDog Strategic Marketing discusses the most frequent reasons that written marketing plans fail.
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September 27, 2007
Leveraging The Masters: What Financial Marketers Can Learn From Consumer Marketers
In this conversation with First American Funds distribution head Frank Wheeler, SwanDog Strategic Marketing Founder & Managing Principal Dave Swanson identifies three important ways that financial marketers can put “consumer-marketing” disciplines to work in the B2B space. The discussion draws from Frank’s many years at Procter & Gamble before entering the financial space. 15 minutes
